Find the
one season
you were
drawn in.
Twelve questions. One archetype. A palette matched to your skin, your eyes, and the light you live in. Free to take. Free to retake. Yours forever.
The DNA Portfolio.
Your color season, mapped from twelve questions. Twelve archetypes, ninety-six curated shades, three price tiers. Free.
Your wardrobe archetype, mapped from the silhouettes and textures you keep coming back to. Same method, new lens.
The identity layer. When you’ve completed two DNAs, the third becomes yours — your color, your archetype, your map across all of it.
The twelve.
The method.
You answer.
Undertone, depth, contrast. Drawn out in twelve precise questions. No guesswork, no jargon. Sixty seconds.
We find you.
One of twelve seasons. Your palette emerges like a constellation: eight colors that will always work, and a whisper of who you are in color.
You shop what fits.
Foundation, blush, lip, eye. Four categories, three price tiers. Every shade matched to your coloring. Links out; no storefront to defend.
Explore the Color Science & Mirror Tests
Three axes. One you.
The twelve-season method isn’t aesthetic. It’s a coordinate system. Three measurable properties of human coloring (undertone, depth, and chroma), and where you land on each one tells us which palette belongs to you.
A trained colorist with a stack of physical drapes will find the same answer. We just don’t charge $500 to do it.
Undertone.
The temperature beneath your skin. Warm leans yellow-gold-peach. Cool leans pink-rose-blue. Most people are not 50/50. They have a real bias, even when they swear they don’t.
Depth.
The light value of your overall coloring: skin, hair, and eyes averaged together. Light depth blooms next to pastels and washes against black. Dark depth holds its own beside true black and gets erased by pale.
Chroma.
The intensity of pigment your face can carry without being overwhelmed. Bright chroma faces hold true reds and emeralds. Muted chroma faces glow in dusty mauves and sages, and look strange in saturated color, no matter how flattering the undertone.
Three axes × four positions = twelve seasons. Not four. Not sixteen. The number that fits human coloring without forcing it.
Mirror tests. Quick validation.
The Plain White Tee Trap
Hold a pure, optical white shirt up to your chin in natural daylight, then hold an oatmeal or warm cream shirt. Watch how your skin responds to each canvas.
If pure white makes your skin look radiant and clear, you lean Rosewater (Cool). If pure white washes you out and makes you look tired, but warm cream makes your skin look plump and golden, you lean Honey (Warm).
A field guide to yourself.
You are reading Shade DNA, Volume I in an open series. This volume maps the physics of your coloring into one of twelve seasons. The next volumes (Vibe, Signature, Carry-On, and the ones still in the lab) use different lenses on the same person.
Shade DNA began with a question: why do some colors make you, and others un-make you? The answer is not taste or trend. It is coloring: the interference pattern of your skin, eyes, and hair against light. Physics. Yours. This is where we start.
Twelve families. Three variants each. One of them is yours.
What you receive.
A book of one.
Your archetype arrives as a single editorial page: part certificate, part shopping list, part letter to yourself.
Bookmark it. Print it. Open it in the fitting room when the light is bad and the lipsticks all look the same.
- 01 PaletteYour eight signature shades, with names and hexes.
- 02 ProductsTwenty-four matched picks across four categories.
- 03 TiersBudget, best value, splurge. You decide the spend.
- 04 ArchetypeA one-line identity for your coloring, plus what washes you out.
- 05 Share cardAn Instagram-ready specimen card for the post.
Autumn
A field guide to yourself.
You are reading Shade DNA, Volume I in an open series. This volume maps the physics of your coloring into one of twelve seasons. The next volumes (Vibe, Signature, Carry-On, and the ones still in the lab) use different lenses on the same person.
Shade DNA began with a question: why do some colors make you, and others un-make you? The answer is not taste or trend. It is coloring: the interference pattern of your skin, eyes, and hair against light. Physics. Yours. This is where we start.
Twelve families. Three variants each. One of them is yours.
Be among the first.
Take the analysis. Twelve questions, one minute. Your archetype is named, your palette is rendered, your 24-product edit is generated.
Receive the dossier. A long-form letter: your science, your shade, your edit. Written in plain English. No jargon.
Shop the edit. Every product hand-matched across 8 categories × 3 tiers. Cult, splurge, best-value. Your palette, ready to wear.
Your shade,
your science.
Sixty seconds. One season. Yours forever.
Begin the analysis→